The people spreading the word on organ donation to Bristol's African Caribbean community
The NHS is embarking on a major national awareness campaign, and in Bristol that includes trying to reach out to the city’s African Caribbean community.
A community centre in the heart of St Paul’s has won major backing from the NHS to spread the word about organ donation and challenge long-standing cultural views on the issue.
The Malcolm X Centre has secured funding from the NHS Blood Transplant Community Investment Scheme for an 18-month project to engage with as many members of Bristol’s African Caribbean community as possible.
The project has primarily been triggered by the upcoming change in the law - known as the Opt Out Law - which will mean anyone who does not want to be an organ donor after they die has to carry a card to opt out, rather than carry a card to opt in.
Full Article https://www.bristolpost.co.uk/news/bristol-news/people-spreading-word-organ-donation-3591626
I’m a diversity consultant and a design and communications consultant. I help people and organisations develop vision, communicate and deliver cultural change.