Colourful billboards paint the streets of Bristol to promote wellbeing
Rising Arts Agency are in the thick of their #WhoseFuture campaign launch, with this year’s theme of Care & Wellbeing. This year the emphasis is on the importance of topics such as social justice, economic equity and communal contribution to our overall health and wellness.
From July 12 – August 8, Bristol’s streets are being endowed with 135 colourful billboards created by an artist collective to promote self care and wellness. There are interactive QR codes on the billboards that link to questions such as “What does it mean to demand joy?” and “When was the last time you gave yourself permission, to just be?”, pushing the public to reflect and join the conversation.
This year’s theme is Care&Wellbeing and we’re not just talking about bath bombs and face masks, we’re really talking about focus on social justice, economic equity and community, and how they play a role in our collective e health and wellness.” Euella Jackson, engagement producer at Rising Arts Agency and soon to be co-director says.
Rising are adamant in emphasising the importance of rest, with one of their billboards reading “rest is a revolutionary act”. Self-love and mental health are at the forefront of this campaign, the artist collective define what true success is as a community of individuals, separated and connected to their artistry.
#WhoseFuture are striving to be a contributing factor to the systemic changes made in the city, making it a place that can be a home for everyone.
Rising are encouraging the public to get involved with the various events organised for this year’s campaign including online discussions and wellbeing walks in different areas of the city. Art is also up for sale with pieces from the artist collective who are encouraging the public to “pay young creatives.”
Shop the campaign here.
Source: https://www.bristol247.com/news-and-features/arts/colourful-billboards-paint-the-streets-of-bristol-to-promote-wellbeing/
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I’m a diversity consultant and a design and communications consultant. I help people and organisations develop vision, communicate and deliver cultural change.