Bristol brewery signs initiative tackling sexism in beer industry
‘Have you ever experienced sexism in the beer industry?’.
The inquiry inspired a subsequent Instagram page called Women of the Bevolution, creating a movement to highlight gender discrimination, racism, sexual assault, and harassment, and to bring further awareness to the issues that women, BIPOC, and LGBTQIA+ individuals face in the industry.
Brienne Allan, who is co-founder of American brewery Sacred Profane Brewery and Tank pub has co-created a collaborative brew called Brave Noise to highlight the importance of the movement.
By joining the Brave Noise initiative, alcohol-related companies must post their code of conduct publicly, commit to the long-term work for safe and discrimination-free workspaces, and donate a majority of proceeds to a non-profit that reflects the Brave Noise mission.
Lost & Grounded in St Anne’s is one of two Bristol breweries adopting the beer in solidarity with the movement, and are celebrating their commitment to Brave Noise as part of Bristol Craft Beer Festival. Founder Annie Clements has been pivotal in the brewery’s production of Brave Noise Brew.
“Change can’t happen overnight, but initiatives like this one are monumental for steering the conversation and change in a promising direction.”
Co-founder Alex Troncoso added: “A number of us have known for a long time that brewing is a typically white male-dominated industry.
“I think what’s happened in the last twelve months or so is that a lot of white male brewers have realised it’s not so rosy for a lot of other people that are trying to be in the industry.
Brienne said: “Accountability, transparency and action. That’s what we want to see through the Brave Noise collab and initiative. It’s great to see We Are Beer festivals stepping up to create safe spaces at their upcoming events.”
Only ten breweries in the UK have taken part so far, so Brienne hopes that events like Bristol Craft Beer Festival will bring the brew to the public and increase support for the movement.
Photo: Mia Vines Booth
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I’m a diversity consultant and a design and communications consultant. I help people and organisations develop vision, communicate and deliver cultural change.